Campbell Soup, Instacart Offer Pilot Thanksgiving Dinner Insurance for Manhattan Residents
Campbell Soup Company has partnered with Instacart to provide Manhattan shoppers a chance to insure their Thanksgiving dinner this year. According to a 2020 Thanksgiving survey by Campbell, there will be an influx of first-time hosts and nervous cooks this Thanksgiving due to smaller, more intimate holiday get-togethers.
Enter Campbell’s Dinner Insurance – a holiday side dish solution hub where first-time hosts can find easy, no-fail holiday recipes. And, if your dish still doesn’t go as planned on Thanksgiving, Campbell’s has you covered. In partnership with Instacart, all Manhattan residents will receive the opportunity to insure their Campbell’s side dish ingredient purchases. In this Dinner Insurance pilot program, Instacart cooks can submit a claim to receive a gourmet replacement side dish with same-day delivery on Thanksgiving.
“We know Thanksgiving will look and feel differently this year – with so many first timers assuming the responsibility of cooking their favorite holiday meals for a smaller gathering,” said Linda Lee, Chief Marketing Officer of Meals and Beverages, Campbell Soup Company. “We also know that while we look forward to that centerpiece turkey, our mouths water when anticipating the classic side dishes of the Thanksgiving table. Our goal with Dinner Insurance is to remind everyone that even in the toughest of times, Campbell’s is here to make holidays easier and more delicious with our no-fail classic side recipes.”
In addition to no-fail recipes, consumers are looking to make this year as stress-free as possible. Eighty percent of consumers use online grocery shopping services and nearly a quarter plan to use them more than last year for Thanksgiving shopping in 2020. The brand’s partnership with Instacart provides access to millions of consumers who are actively shopping for Thanksgiving.
“Dinner Insurance is a ‘first to market’ program in many ways,” said Seth Dallaire, Chief Revenue Officer, Instacart. “This partnership has allowed us to pilot new consumer marketing and co-branded tactics that will truly drive sales and awareness. We are thrilled to join Campbell’s on a unique program that not only unlocks added value and engagement for their growing customer base, but truly helps those during an unprecedented holiday.”
No-fail side dishes offered through Dinner Insurance include Campbell’s Green Bean Casserole, Pepperidge Farm Savory Stuffing, Swanson Double Stock Mashed Potatoes and Pepperidge Farm Baked Brie.
For classic, no-fail Thanksgiving recipes and to learn more about the Manhattan Dinner Insurance pilot program, click here.