Campfire Marshmallows to Showcase Peppermint ‘Mallow Poppers at Sweets & Snacks Expo
Doumak, the maker of Campfire Marshmallows, will debut its newest product—Peppermint ‘Mallow Poppers—at the 2025 NCA Sweets & Snacks Expo in Indianapolis, May 13–15. The minty, chocolate-drizzled snack is also nominated for the Most Innovative New Product Award.
“Peppermint ‘Mallow Poppers are a fun, festive twist on a classic treat,” said Seth Pearson, Vice President of Sales and Marketing at Doumak. “They’re a perfect example of how we continue to evolve the Campfire brand for today’s consumer—delivering great taste, convenience and value.”
The product features peppermint-flavored marshmallows, drizzled with dark chocolate and sprinkled with crunchy peppermint pieces. Packed in 4.5 oz. bags, they deliver a poppable indulgence ideal for the holidays or everyday snacking.
“With cocoa prices at record highs, affordability matters more than ever,” Pearson added. “More than three-quarters, or 76 percent, of consumers cite price as a top factor when buying food and beverages.1Peppermint ‘Mallow Poppers offer a budget-friendly way to enjoy chocolate without compromise. Early retail tests, including a successful Walmart pilot, show strong consumer interest.”
Learn more at Campfire Marshmallows.