May 15, 2024

Capri Sun Goes Launches New Multi-Serve Format with 32 Pouches’ Worth of Classic Fruit Punch Flavor

Capri Sun is launching Capri Sun Multi-Serve, a 96 oz. bottle of Capri Sun’s top-selling Fruit Punch flavor, and the brand’s first innovation in nearly a decade.

Now, Capri Sun Multi-Serve is bringing this fan favorite taste to everyone, particularly to the kitchen table in an additional convenient format to enjoy with families and bigger groups. Now available exclusively at BJ’s Wholesale Club, Sam’s Club and select Costco locations, Capri Sun Multi-Serve delivers great value as a convenient two-pack with 32 pouches’ worth of juice.

“With this larger format, everyone, including kids at heart, can bring a piece of their epic childhood to parties, summer gatherings and even dinnertime at home,” said Jordan Mann, Senior Brand Manager, Capri Sun. “We’re now able to delight those fans that grew up on Capri Sun with an offering that suits their needs. They’ve outgrown the serving size of the pouch but not their love for Capri Sun.”

The launch of Capri Sun Multi-Serve marks the brand’s expansion in the $38 billion Ready-to-Drink category. The latest innovation is set to drive growth for the brand, especially at a time when consumers are looking to club retailers for value by buying in bulk to accommodate many in the household.

To learn more about Capri Sun’s latest product innovation, follow @caprisun on Instagram and @caprisun_usa on TikTok.

Subscribe to Grocery Insight