Catalina Crunch Welcomes Sarah Van Houten as New Chief Financial Officer
Catalina Crunch, a leading innovator in better-for-you snacks and cereals, announces the appointment of Sarah Van Houten as Chief Financial Officer (CFO). Van Houten will spearhead the company’s financial strategy and operations during an exciting phase of immense growth, as Catalina Crunch expands its presence in the health-conscious snack market. Her arrival marks a significant milestone for the brand, reinforcing its commitment to building a world-class executive team.
“We are thrilled to welcome Sarah to the Catalina Crunch family,” said Doug Behrens, CEO of Catalina Crunch. “Her deep expertise in finance and experience within the consumer-packaged goods space will be instrumental in driving our financial success as we scale our retail reach and innovate our product offerings. Sarah’s leadership will undoubtedly position us for new levels of growth and achievement.”
Van Houten brings with her an outstanding track record in financial leadership. Prior to joining Catalina Crunch, she served as CFO at Perfect Snacks, where she played a pivotal role in the company’s rapid growth. She has also held CFO positions at Martha Stewart Kitchen and Bobo’s Oat Bars, where she demonstrated her expertise in cash management, financial planning, budgeting and analytics. Her diverse experience in the health and wellness sector makes her an invaluable addition to Catalina Crunch’s leadership team.
“I am very excited to join Catalina Crunch during such a dynamic time in its journey,” said Van Houten. “I look forward to contributing to the brand’s continued success and helping catalyze further growth as we expand into new markets and product categories.”
This appointment follows Catalina Crunch’s remarkable growth, as the brand continues to redefine healthy snacking with its low-sugar, low-carb and high-protein products.
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