Catalina Snacks Appoints Elias Aoukar as Chief Supply Chain Officer
Catalina Snacks, a leading innovator in better-for-you snacks and cereals, announces the appointment of Elias Aoukar as Chief Supply Chain Officer (CSCO). In this role, Aoukar will oversee all aspects of the company’s supply chain operations, ensuring efficiency, scalability and excellence as Catalina Crunch® continues its aggressive growth trajectory.
“We are thrilled to welcome Elias to the Catalina Crunch leadership team,” said Doug Behrens, CEO of Catalina Snacks. “His deep expertise in supply chain management, operational strategy, food quality and safety and logistics optimization will be critical in fueling our next phase of expansion. With Elias at the helm of our supply chain, we are well-positioned to drive even greater efficiencies and innovation across our business.”
Aoukar brings a wealth of experience in supply chain and operations leadership within the Consumer-Packaged Goods industry. Most recently, he served as Chief Operating Officer at ByHeart, a premium baby formula company, where he played a pivotal role in enhancing operational capabilities and scaling production to meet growing demand. Prior to that, Aoukar held key leadership positions at major food companies, such as KIND, Danone North America and Stonyfield Farm, where he successfully led supply chain transformation initiatives, customer service excellence, optimized sourcing strategies and strengthened end-to-end logistics.
“I am thrilled to join Catalina Crunch during such an exciting period of growth,” said Elias Aoukar. “The brand has built a strong reputation for delivering innovative, health-conscious snacks and I look forward to enhancing our supply chain operations to support its continued expansion.”
This appointment reflects Catalina Snack’s commitment to building a best-in-class executive team to support its rapid growth. With a strong, expanding retail footprint and a mission to redefine healthy snacking, Catalina Crunch continues to bring disruptive category innovation to meet the changing needs of today’s health-conscious consumers.
For more information on Catalina Crunch, visit Catalina Crunch’s website. For sales inquiries, e-mail sales@catalinasnacks.com.