December 6, 2023

CauliPuffs Launches New Gluten Free Puffed Snack

CauliPuffs, a family-owned business from Central Coast California, debuts its wholesome puffed snack line, made from a blend of cauliflower, rice and corn. Each crispy puff is gluten free, soy free, non-GMO and baked in the USA.

CauliPuffs is made with avocado oil, rather than traditional seed oils and come in a variety of different flavors, including White Cheddar, Honey BBQ and Vegan Salt & Pepper.

CauliPuffs was created by seasoned CPG designer Joey Rosa and healthcare provider Thai Lan Tran, a dynamic family duo with two young girls, living in Salinas, CA.

“Here at CauliPuffs, we believe that snacking should be enjoyable and guilt-free. Our goal is to provide a healthier alternative to traditional snacking options while also offering a range of flavors that cater to everyone,” said co-founder of CauliPuffs and Matterful Brands, Joey Rosa.

Salinas is affectionately known as the “salad bowl” of the USA. With Salinas’ rich crop of leafy greens and veggies, the couple had a plethora of delicious, nutritious options to choose from, but cauliflower stood out because of its health benefits and versatility.

“Our girls are picky eaters, and it was important for us to create a healthy ‘school safe’ snack that checked all the boxes and made our kids’ taste buds happy,” said Thai Lan Tran, co-founder of CauliPuffs.

As a company that cares about health and well-being, CauliPuffs has partnered with the Gluten Intolerance Group (GIG) and its partner GIG Cares, to help fight food insecurity by providing families in need, across the country, with healthy snacks.

“I’ve designed for hundreds of CPG brands for clients throughout my career, with the outcome of many successful designs but to be able to create this purpose-driven brand alongside my family, and with a mission to improve snacking for not only our kids but for kids and adults around the world, makes this venture the most exciting of my career,” said Rosa.

CauliPuffs is currently available online at CauliPuffs and on Amazon. CauliPuffs are also available for wholesale purchase at Faire marketplace at Faire.

Customers can purchase a sampler variety pack for a limited-time to discover all the flavors at

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