Charlotte’s Web Engages Hanson Faso Sales and Marketing, Inc. for Central US
Charlotte’s Web Holdings, Inc., a market leader in full-spectrum hemp-derived CBD products, is expanding in the central United States in partnership with Hanson Faso Sales and Marketing Inc., leading brokers in the sales and marketing of specialty, natural, confection and perishable foods. Hanson Faso accesses thousands of retail customer locations across specialty, grocery, natural, mass merchants, drug accounts, food service, alternate channel and gift packers. The partnership aims to significantly increase the number of salespeople representing Charlotte’s Web products at retail.
Under the agreement, Hanson Faso will act as the company’s sales and marketing team working with distributors and retail brick and mortar direct sales within the Central United States, including certain national retailers with headquarters in the region. Hanson Faso will market the full line of Charlotte’s Web premium product offerings.
Hanson Faso is an integral part of the supply chain process between manufacturers and customers. In addition to handling order processing, Hanson Faso provides business data analytics necessary to support sales, efficient inventory management and forecasting. Brand building and sales are achieved through data-driven marketing programs to maximize visibility.
“Hanson Faso is one of the most respected and agile sales and marketing teams of premier brands in the country,” said Jacques Tortoroli, Chief Executive Officer of Charlotte’s Web. “Coupling their well-established relationships and proprietary data analytics, we will propel our retail marketing and distribution effectively and efficiently in midwestern and southern states where consumers are looking for wider access to premium CBD products. These regions make up a meaningful portion of the CBD market and growth potential, supporting our overall channel expansion growth strategy.”
“We are proud to add the Charlotte’s Web product portfolio to our offerings,” said Stewart Reich, President of Hanson Faso Sales and Marketing, Inc. “We selected Charlotte’s Web full spectrum hemp CBD for our client portfolio due to the premiere brand trust and science-backed product development.”