Charlotte’s Web Unveils Two In-store Innovations
Charlotte’s Web Holdings Inc., and its flagship brand Charlotte’s Web, “The World’s Most Trusted Hemp Extract” and a Certified B Corp, today unveiled two retail innovations: a first-to-market high tech in-store kiosk that doubles as an educational resource for consumers and a virtual ‘Learning Lab’ created specifically for retail employees and managers with five distinct educational modules. Both innovations increase access to hemp CBD products and to educational and science-supported facts about hemp-derived CBD. The company’s Learning Lab is fully activated and in use at no cost to participating retailers.
“Charlotte’s Web is relentless in our commitment to hemp CBD access and education for everyone, which these innovations ingeniously and conveniently provide,” said Deanie Elsner, President and CEO for Charlotte’s Web. “We will continue to develop innovative ways to support our retail partners as they welcome back shoppers to their stores.”
FIRST TO MARKET IN-STORE CBD SELF-SERVE KIOSKS: Limelight’s TRUYU retail self-service kiosks, which have been tested at physical retail locations across the US, provide the benefits of constant and convenient access and educational content displayed on a 50″ interactive video screen.
Charlotte’s Web has approved more than 30 of its Charlotte’s Web brand product SKUs for retail sale in the recently launched kiosks. Limelight’s TRUYU CBD Kiosks will sell only hemp CBD products which have undergone rigorous testing processes. All products come with a Certificate of Analysis (COA) that correlates to the lot number on the product.
RETAILER ‘LEARNING LAB’: Authored and curated by Charlotte’s Web, this online education platform for retail employees, buyers and managers is provided to increase each participant’s knowledge of hemp-derived CBD, the endocannabinoid system, and the science, safety, and quality standards of CBD, as well as the mission and pioneering history of Charlotte’s Web. Each learning module ends with a quiz, a certificate of completion and an opportunity for rewards.
“We believe the education provided in our Learning Lab helps retail staff to know the facts and the science of hemp CBD; in so doing, in-store shoppers can make more informed decisions for their wellness needs,” said Jen Palmer ND and Director of Education for Charlotte’s Web.