Cheez-It Refueling Station in SoCal Pumping Free Cheez-It Bags into Cars This Week

Cheez-It is hosting Cheez-It fans at a roadside refueling station in the California desert this week where passers-by can literally pull up and have Cheez-It bags pumped into their car window for free.

The Cheez-It Stop is open for one week only starting today, June 5, through Sunday, June 11, from 10 a.m. to 6 p.m. PST daily located at 61943 Twentynine Palms Highway in Joshua Tree, a perfectly situated desert destination for fans looking to make the 128-mile drive from Los Angeles or the 168-mile trek from San Diego.

“We know many Cheez-It fans love to travel and they never hit the road without their beloved Cheez-It. We created this brand-first desert outpost to capture the excitement of summer road trips and encourage fans who Want It. Need It. Cheez-It. to fuel up throughout their adventures,” said Erin Storm, Brand Senior Director for Cheez-It. “The Cheez-It Stop will wow with exclusive merch, massive, sharable Cheez-It visuals and aisles stocked with our famous crackers — we can’t wait to see you there.

Step inside the Cheez-It Stop where road-trippers and Cheez-It fans will take a trip back in time to the nostalgic roadside gift shops of the past, complete with absurdly cheesy mementos and hard-to-find Cheez-It flavors that aren’t just a want but a need. Visitors will find Instagram-worthy aisles stocked with road trip essentials like nostalgic Cheez-It Stop collectables, exclusive cheesy merchandise and a variety of the most beloved Cheez-It flavors. Visitors can shop it all, as these items will be available for purchase to commemorate their visit to this epic oasis.

Nowhere near southern California? Shop exclusive leftover and existing merch drops on Cheez-It to get in on the Cheez-It Stop fun no matter your location.