May 5, 2022

Cholula Hot Sauce Taps Netflix’s “On My Block” Star Jessica Marie Garcia to Bring the Flavor of Cinco de Mayo to Mother’s Day and Día de las Madres with Surprise Flights Home

Today, Cholula Hot Sauce will keep the flavor of Cinco de Mayo flowing by surprising restaurant patrons at an undisclosed location in Los Angeles with the chance to fly home for Mother’s Day or Día de las Madres (Mexican Mother’s Day) to enjoy delicious Cholula brunch recipes with their mom. The Mother of Sauce tapped first-time mom and actress Jessica Maria Garcia to engage with patrons on-site with fun and games designed to celebrate and educate patrons about the authentic Mexican holiday – Día de las Madres, taking place on May 10.

“This year the Mother of Sauce is turning Cinco de Mayo into Cinco de Madre with celebrations all week long,” said Jill Pratt, Chief Marketing Officer at McCormick & Company. “While consumers are having fun during Cinco de Mayo, they can feel confident that Cholula will help enhance the party with flavor and by surprising them with a trip home to celebrate their mom with some delicious Cholula brunch recipes.”

Taking a page from her dynamic role on Netflix’s hit show “On My Block,” Jessica will engage with patrons on the spot, where she will surprise celebrating consumers with beautifully packaged gift baskets of themed recipe cards, Cholula products and gift cards for groceries to help cook and enjoy an authentic Día de Las Madres brunch with their moms, complemented by the flavor of Cholula. Some will even learn they are getting a free flight home to visit their mom and continue the week’s holiday celebrations.

Recipes in the Cholula gift basket will include Huevos RancherosEasy Chorizo Eggs BenedictTacos with a Twist and more.

To help families nationwide prepare a delicious Mother’s Day or Día de las Madres breakfast for their mamás, Cholula will be covering a select number of grocery bills with Instacart gift card giveaways. Tweet what you are making your mom for Mother’s Day or Día de las Madres by tagging @CholulaHotSauce and using #MotherofSauce and brunch could be on us.

 

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