August 26, 2020

Cinnamon Toast Crunch Cinnadust Seasoning Blend Available September 1

B&G Foods announced today the launch of Cinnamon Toast CrunchTM CinnadustTM Seasoning Blend, the first official seasoning blend to capture the essence of the beloved cinnamon flavored cereal. Cinnamon Toast Crunch Cinnadust Seasoning Blend will be available Sept. 1 at Sam’s Club stores nationwide. Distribution will expand to include grocery stores and online retailers in early 2021.

“Families are increasingly experimenting with spices and seasonings in the kitchen, and Cinnamon Toast Crunch Cinnadust Seasoning Blend is our latest category innovation,” said Jordan Greenberg, evp and COO B&G Foods. “Cinnadust Seasoning Blend gives families the opportunity to add the iconic breakfast cereal flavor—and a little bit of nostalgia—to any food or beverage.”

Cinnamon Toast Crunch Cinnadust Seasoning Blend is more complex than traditional cinnamon-sugar mixes. The seasoning consists of the cereal’s famous cinnamon-sugar blend, paired with sweet notes of caramel, vanilla and graham flavors that combine to capture the unmistakable taste of a bowl of Cinnamon Toast Crunch Cereal. Cinnadust Seasoning Blend is great for adding sweet, delicious flavor to baked goods, toast, coffee, desserts, ice cream, savory foods and more.

“Cinnamon Toast Crunch Cinnadust Seasoning Blend marks the first-time consumers are able to bring the familiar flavor of Cinnamon Toast Crunch Cereal to favorite foods and beverages throughout all of their meals,” said Liz Mahler, Sr. Brand Manager for the Cinnamon Toast Crunch brand. “Fans can now make anything and everything taste like Cinnamon Toast Crunch Cereal. We can’t wait to see how creative families will get with Cinnadust Seasoning Blend!”

For more information on the release of Cinnamon Toast Crunch Cinnadust Seasoning Blend, including great recipe ideas, please visit: ctcseasoning.com.

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