Circana Thought Leaders to Present New Research During Upcoming Events and Webinars

Circana, a leading advisor on the complexity of consumer behavior, announces new thought leadership for the upcoming weeks in its latest version of Next Week Now, a compilation of insights-rich activities, announcements and events.

Upcoming Circana thought leadership activity includes:

• Monday, March 18 – The Inspired Home Show – Following a period of supply chain challenges and widely varying pricing and promotion, 2024 marks the beginning of a new era as the dramatic changes in consumer behavior and the marketplace start to stabilize. In a presentation on “Uncovering Growth Opportunities for the Home & Housewares Industry: 2024 & Beyond” at 10 a.m. CT, Circana’s Joe Derochowski will outline a roadmap for the rest of the decade, detailing short, mid- and long-term innovation opportunities to point the home and housewares industry toward growth. Register here.
• Tuesday, March 19 – CHPA Annual Self-Care Leadership Summit – In a presentation on “Navigating Consumer Healthcare Trends — A Retrospective Look at 2023 and a Glimpse into 2024” at 9:15 a.m. ET, Circana’s Kristin Hornberger and Lance Goodridge will delve into the key trends that shaped 2023 and trends to watch in 2024. They will explore the top growing categories and brands, emerging and challenger brands and the transformative impact of e-commerce on consumer healthcare. As self-care becomes increasingly important to consumers, this presentation will offer an up-to-date look at preferences in self-care, shedding light on how consumers are taking charge of their health and well-being. Register here.
• Tuesday, March 19 – The Inspired Home Show – Marketing in North America presents a unique challenge because each country has its own needs. Post-pandemic recovery and macroeconomic trends have resulted in distinctive market trends and consumer preferences across Canada and Mexico. In a presentation on “North American Housewares Market Trends – Identifying Opportunities for Growth in Canada & Mexico” at 9 a.m. CT, Circana’s Pam Wood and Renee Badiola will review the housewares trends in Canada and Mexico from 2023, the lessons learned and provide perspective on growth opportunities for 2024. Register here.
• Tuesday, March 19 and Thursday, March 21 – Circana Growth Leaders Webinar Series – What manufacturers are winning in CPG and why? This two-part webinar series will review top-performing CPG manufacturers as part of Circana’s annual CPG Growth Leaders study. Leaders from top-ranked companies will join Circana’s Thought Leadership team to share their perspectives on how to drive winning sales in U.S. omnichannel retail. The first webinar, on March 19 at 1 p.m. CT, will explore how mid- to large-size companies fueled growth during challenging times. The second webinar, on March 21 at 1 p.m. CT, will discuss the new and established smaller-size companies and what they did to capture consumers’ wallets. These sessions will reveal how winning manufacturers view the market, their drivers of success and what capabilities leading CPGs will prioritize moving forward. Register here.
• Wednesday, March 20 – Annual Meat Conference – During a session on “The Changing Face of the Consumer” at 9:15 a.m. CT, Circana’s Sally Lyons Wyatt will join other industry experts to explore shifting consumer preferences in retail across generations. The session will reveal different opportunities for the meat retail industry in the e-commerce space as they relate to sensory issues, how to bring consumers to a product, delivery and capturing younger generations. In addition, the social and economic differences between generations, label insights, understanding where the consumers are and the marketing perspective on multicultural consumers in the meat retail space will be addressed. Register here.
• Thursday, March 21 – ARF AudiencexScience – Marketers have always desired a holistic view of adjacent and white space opportunities to grow their business. However, that desire is often lost in translation because of siloed execution across opportunity assessment, planning, targeting and measurement. During this session at 3:40 p.m. ET, Circana’s Vijoy Gopalakrishnan and Doug Yolen will explore a holistic approach to solving this challenge by linking a marketer’s desired adjacent and whitespace opportunities to a consumer’s product consideration attributes. Register here.
• Thursday, March 21 – Outdoor Industry Association Retail Sales Trends Webinar – What were the retail trends that dominated in 2023? How can outdoor brands use this insight to succeed in 2024? Join Circana’s Matthew Tucker and other industry experts at 1 p.m. MT for a discussion on the retail trends shaping the outdoor market. Discover retail strategies that work and how to leverage data to drive sales. Register here.

Learn more about Circana at the company’s official website.