Cleveland Kitchen Launches Bold New Bite a Better Pickle Campaign

This summer, Cleveland Kitchen is taking over taste buds nationwide with its boldest campaign yet: Bite a Better Pickle. At the heart of the campaign there is a crunchy truth—not all pickles are created equal. Cleveland Kitchen is proud to introduce the only lightly fermented pickles in the market—fresh, flavorful and packed with gut-happy goodness.

Unlike heat-processed shelf-stable pickles and other vinegar-based fresh pickles, these lightly fermented™, raw & unpasteurized pickles deliver gut-happy live cultures thanks to being produced in the same facility as the brand’s fermented kraut and kimchi, i.e. a living microbiome!

“Today’s consumer is craving snacks that are both delicious and functional,” said Drew Anderson, CEO and co-founder of Cleveland Kitchen. “With our Bite a Better Pickle campaign, we’re inviting people to upgrade their pickle game with a product that not only tastes better but is also gut friendly.”

With messaging like “Don’t Settle for a Limp Pickle” and “Hot Pickled Summer,” the brand is challenging shoppers to rethink everything they thought they knew about pickles with outdoor advertising, social media activations, in-store tastings and influencer partnerships across major markets.

Whether served with burgers, chopped into salads or eaten straight from the container, Cleveland Kitchen Pickles are leading the fresh snack revolution—one crunchy bite at a time. Made in the USA, Classic Dill and Kimchi Pickles are available nationwide in the refrigerated section of major grocery retailers, including Publix, Target, Walmart, Albertson’s, Sprouts and Whole Food Markets, as well as regional and local grocers like Giant Eagle and Wegmans.