CLR Brands Expands Product Line with New Trigger Sprayer, Complementing the Iconic Jug

For more than 50 years, CLR Brands Calcium, Lime & Rust Remover has been a household staple, trusted by consumers to tackle the toughest cleaning challenges. Now, Jelmar is building on that legacy with the launch of its new Calcium, Lime & Rust Remover trigger sprayer in a 22 oz bottle, offering a convenient, ready-to-use format that complements the original jug. Together the cleaning duo presents retailers with a powerful opportunity to boost sales.

The new Calcium, Lime & Rust Remover trigger sprayer delivers the same powerful formula that consumers know and love in a ready-to-use format. This convenient trigger sprayer eliminates the need for measuring or mixing, making it ideal for tackling those pesky hard water stains and mineral deposits on a variety of vertical surfaces from windows to fridge shelves, as well as trickier harder to reach areas like bike spokes or car rims.

A Dynamic Cleaning Duo 

The introduction of the Calcium, Lime & Rust Remover trigger sprayer creates a dynamic duo with the existing jug, providing retailers with a comprehensive cleaning solution to offer their customers:

• Trigger Sprayer Bottle: Perfect for quick cleanups on stainless steel fridge doors and sinks and targeting hard-to-reach areas like faucets and sliding door channels.
• Jug: The go-to for tackling large, deep-cleaning jobs, like soaking showerheads, removing stubborn rust stains and restoring grout lines.

By stocking both the jug and the new trigger sprayer, retailers can capitalize on the growing consumer demand for convenient and effective cleaning solutions. This powerful pairing has over100 cleaning uses encouraging larger basket sizes and increased sales. 

A Trusted Brand with a Decade of EPA Recognition

CLR Brands legacy of quality and performance is further underscored by its environmental leadership. For the 10th consecutive year, Calcium, Lime & Rust Remover has been honored with the EPA Safer Choice Award, making Jelmar the only company to have received this prestigious award since its inception in 2015. This recognition reinforces the company’s commitment to sustainability and safer product formulations, offering consumers peace of mind while delivering exceptional cleaning power.

Seize the Opportunity for Increased Sales

The CLR Brands are built on a foundation of trust, performance and innovation. The launch of the new trigger sprayer continues the company’s commitment to providing consumers with the solutions they need to keep their homes sparkling clean. Retailers can leverage the strong brand recognition and customer loyalty to drive sales and increase profitability.

The new Calcium, Lime & Rust Remover trigger sprayer is available now. Contact your Jelmar sales representative to stock both the jug and trigger sprayer and maximize your cleaning aisle sales.