Cove, the World’s First Biodegradable Water Bottle is Hitting Shelves on Dec. 1st
Cove, the California-based material innovation company, today announced its partnership with Erewhon, the Los Angeles premium organic grocer, making it the first retailer of Cove’s fully biodegradable water bottles. Cove’s water bottles will be available at Erewhon stores throughout Los Angeles, as well as online at cove.co. Cove will announce new retail partners in coming months as they scale up manufacturing at their production facility in Los Angeles.
“Cove entering retail is a significant milestone for the company and it was important for us to find a mission-aligned retail partner to debut Cove. We’ve found that in Erewhon and are excited to take a big step forward in our mission to create a sustainable material world,” said Alex Totterman, founder and CEO of Cove.
“Erewhon has celebrated the amazing benefits of naturally grown foods and the importance of preserving the earth for more than 50 years and continues to lead the way in conscious consumption today,” said Vito Antoci, Executive Vice President of Erewhon Markets. “When we were introduced to Cove, we were incredibly excited to be part of this innovative and potentially world-changing moment for CPG – the world’s first fully biodegradable water bottle is something we are very proud to be launching at Erewhon.”