Cravings by Chrissy Teigen Launches Rebrand and Two New Products
Cravings by Chrissy Teigen, a culinary brand born out of Teigen’s New York Times bestselling cookbooks and known for its bestselling baking mixes, has launched two new baking mixes. The new mixes debut Craving’s rebrand featuring vibrant, bold colors and patterns that are designed to ignite the joy of cooking, with the refreshed look signaling new product categories and SKUs to come. The rebrand also includes a new logo, revamped website and brand-new packaging.
Cravings entered the baking mix category in 2023 with three mixes (Chrissy’s Ultimate Banana Bread Mix, Buttermilk Mochi Pancake and Waffle Mix and the Perfect Chocolate Chunk Cookie Mix) that allow home cooks to recreate tried-and-true Teigen-Legend family baking recipes that are easy to make and include simple, natural ingredients. After immediately selling out on the Cravings website, the mixes launched nationally at stores like Bristol Farms, Kroger and Albertson’s, marking the brand’s first foray into grocery. Today, Cravings offers mixes at more than 3,000 stores and plans to enter new grocery categories later this year, while also offering its award-winning cookware and bakeware, just spotlighted on Oprah’s Favorite Things holiday gift list of 2024.
The new mixes include:
- Old School Vanilla Sheet Cake Mix: This new cake mix features a nod to a nostalgic combination of chocolate frosting, rainbow sprinkles and vanilla birthday party sheet cake. The easy-to-make mix (just add eggs, milk and butter) is perfect for a special occasion – or to satisfy any weekday sweet tooth.
- Strawberry Mochi Pancake & Waffle Mix: Chrissy’s second mochi mix in the line. This new flavor is a twist on Cravings’ best seller favorite, The Buttermilk Mochi Mix. The Strawberry Mochi mix will bring sweet and fluffy mochi to the kitchen. At any time of day (breakfast, lunch or dinner), just add eggs, milk and butter for the perfect gluten-free treat.
The shift from the minimalist aesthetic of the original Cravings packaging to the rebrand with a more playful, nostalgic design was inspired by a desire to better reflect both Chrissy Teigen’s vibrant personality and the essence of what Cravings stands for: unapologetic joy in cooking and eating. As the brand evolves, the new packaging embraces bright, bold colors and lively patterns that communicate not just the deliciousness of the food but the fun, indulgent experience that comes with it. The new look also represents Cravings’ evolution as a brand, opening the door to new product categories and SKUs to come in the near future.
Cravings’ new mixes will be available for national shipping on Cravings before expecting to launch in grocery stores across the country.