May 8, 2020

Crispy Green Brand Proceeds with Spring Marketing Campaign

Though many consumer brands have had to delay or modify their spring campaigns due to COVID-19, Crispy Green, makers of Crispy Fruit Freeze-Dried Snacks, is thoughtfully moving forward with its Crispy Green Go Campaign as the country slowly opens back up for business, it announced in a release this week.

Founder and CEO Angela Liu said, “We are optimistic that the worst of the pandemic is behind us as we cautiously move forward. Crispy Green is grateful that we are able to proceed with this campaign while the spring is still with us.”

While people are excited about going outside and getting active again, Crispy Green reminds everyone to follow state guidelines and proceed with caution.

The Crispy Green brand has been on the market since 2004 via its freeze-dried fruit snack line, Crispy Fruit. The company has introduced the first annual Crispy Green Design Scholarship Award for NJ college students as a way to support the local community. Participating students were tasked with creating an original design to fit the campaign.

The winning image was created by Kaitlyn Smits, a design student at Fairleigh Dickinson University. The Crispy Green team awarded a $500 scholarship check to Smits for the design she worked on.

The winning design was then applied to all Crispy Green Go materials, including a stylish hoodie.

There will be several contests offered to consumers through social media and certain retail stores where they can win one of these hoodies, along with other great Crispy Green goodies and Crispy Fruit Snacks. Here’s a Giveaway consumers can sign up for right now.

Crispy Green’s consumer education website, SmartLifebites, offers practical tips and information on healthy lifestyle topics such as fitness, nutrition, family, travel, as well as providing solutions to minimize food waste and help fight hunger.

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