DE LA CALLE Tepache Brings Beloved Mexican Probiotic Drink to Market
HERE Studio and RedDecimal, who are known for launching many successful health food brands including Kevita, Juice Served Here, Forager and VINA, introduce DE LA CALLE, a new sparkling fermented and probiotic pineapple drink that takes a modern approach to Tepache – one of the most traditional and beloved drinks found in Mexico.
DE LA CALLE’s Tepache is a modern take on a delicious probiotic beverage that hails from the traditions of pre-Colombian Mexico using organic ingredients, authentic Mexican recipes and time to craft a Tepache that can be sipped alone or paired with tequila to make a flavorful craft cocktail.
At its core, Tepache is a drink made from fresh pineapples, spices and brown sugar. Left to ferment in barrels at room temperature, the beverage gains both prebiotic and probiotic properties which help aid in digestion and restore gut health.
Home-brewers in central Mexico have been fermenting pineapple into this refreshing concoction for centuries. The Maya considered it a sacred drink, adding many different aromatics to its preparation. Thousands of recipes for Tepache exist, passed down for generations and varying depending on region and available ingredients. Tepache is typically sold in the streets and sipped ice cold from a plastic bag.
“We have a passion for Tepache and are delighted to introduce a modern take on it that celebrates the culture and street food of Mexico in addition to the health benefits of this traditional drink,” said DE LA CALLE founder Alex Matthews. Matthews continues, “Our inspiration for the brand is and to gather people in celebration of the authentic flavors and recipes from Mexico.”
DE LA CALLE’s five flavor profiles use fresh, organic pineapples as the base to the Tepache, along with other regionally sourced ingredients such as turbinado sugar and tamarind. The company works closely with a Mexico City-born Tepache maker to refine its technique and recipes. DE LA CALLE’s Tepache has many health benefits and is certified organic, fermented, probiotic, good for the gut, less than 40 calories, low in sugar and rich in vitamins C and D. DE LA CALLE is available in five flavors including Moderno (Orange Turmeric), Original (Ginger Manzana), Tradicional (Pineapple Spice), Picante (Mango Chili) and Regional (Tamarind Citrus) and retails for $3.29 per can – available on its site here and at Erewhon markets in Southern California. DE LA CALLE will soon be available in two regions of Whole Foods markets by March, with a national rollout strategy slated for the rest of the year focusing on grocery, grocery delivery and national restaurant chains.