De La Calle’s New Look Takes Legacy Brands Head On
De La Calle, the first healthier Mexican soda available in the US market, launches onto store shelves at Northgate Market and Superior Grocers locations in California, further emphasizing the brand’s mission to be accessible to growing Hispanic and Mexican consumer communities. With a new, refreshed brand that debuted earlier this summer, De La Calle brings a modern Mexican twist to the better-for-you soda category, while also catering to the growing Hispanic consumer base. This Hispanic population in the US is expected to reach 22 percent by 2028, and their buying power is projected to exceed $2.5 trillionin the next two years.
De La Calle is a Mexican-American founded brand that is committed to bringing an authentic taste of Mexico to America, with their soda deeply rooted in Mexican history and culture. Their dedication to traditional Mexican flavors and health-conscious choices makes De La Calle a natural favorite among Hispanic, Gen Z and Millennial consumers. As a modern Mexican soda, De La Calle distinguishes itself from traditional, high-sugar Mexican soft drinks. This strategic shift is based on comprehensive market research and community feedback, revealing the broad appeal of “Mexican soda” to avoid confusion with niche beverages like Kombucha or alcoholic RTDs.
“We’ve always aimed to honor the rich heritage of Mexican street beverages while providing a healthier alternative,” said Alex Matthews, co-founder and CEO of De La Calle. “We’re thrilled to introduce our new, refreshed brand identity and packaging onto the store shelves of key Hispanic retailers in our backyard, and it’s just the beginning for De La Calle as we continue to solidify De La Calle as the modern, healthy option for today’s soda lovers.”
De La Calle’s modern Mexican soda offers a refreshing, low-sugar, and low-calorie alternative to traditional sodas. With eight times less sugar than conventional Mexican sodas like Jarritos and significantly less than mainstream options like Fanta and Mexican colas, De La Calle’s Tepache is a better-for-you beverage available at an affordable price, starting at $2.49 per can.
Since its launch in 2021, De La Calle’s innovative take on the traditional Mexican street soda has rapidly gained popularity. Now available in more than 8,000 stores nationwide, De La Calle’s rollout on store shelves at select Northgate Market and Superior Grocers locations reinforces the authentic tepache brand’s goal to rapidly expand its footprint within the Hispanic community, bringing a taste of authentic Mexican refreshment to an ever-growing audience.
De La Calle was founded from a love for food, culture and travel. Co-founder Alex Matthews discovered the delightful and refreshing tepache while exploring Mexico City’s markets. Partnering with third-generation tepache maker Rafael Martin del Campo, they created a unique recipe that honors the authenticity of this traditional beverage while incorporating modern ingredients and techniques.
For more information about De La Calle and to explore their range of flavors, visit De La Calle and follow @delacalleco.