Del Monte Launches New Veggieful Riced Veggies September 21, 2021

Del Monte Launches New Veggieful Riced Veggies

Del Monte Foods, Inc. today announces its newest innovation, Veggieful™ Riced Veggies, expanding the brand’s Veggieful portfolio, presence and assortment in the frozen aisle. Veggieful Riced Veggies contain riced veggie medleys mixed with complementary vegetables, legumes, spices and herbs to recreate healthier versions of traditional riced side dishes.

Del Monte’s Veggieful line is suitable for anyone in need of more veggies in their everyday diets and those who are simply looking for easy and better-for-you swaps. The ready-to-cook Veggieful Riced Veggies are available in five variations, four pre-seasoned flavors and an unseasoned option. Simply pop in the microwave or on the stovetop in just six short minutes and can be enjoyed on its own as a side or with a protein for a complete meal.

Each 10-ounce bag of Veggieful Riced Veggies contains more than three servings of vegetables per bag, 5 to 10 grams of carbs and 50-80 percent fewer calories than prepared white rice. Veggieful Riced Veggies are gluten-free, vegetarian and do not contain artificial flavors, artificial preservatives or GMO ingredients.

“At Del Monte, we know consumers want healthier alternatives without compromising taste,” said Liam Farrell, VP of Brand Marketing for Del Monte Foods. “Our deliciously pre-seasoned Veggieful™ Riced Veggies makes it easy for people to get well-balanced meals and enjoy eating their vegetables without the high sodium and artificial flavors.”

Available in five varieties:

This product is the latest of Del Monte Foods Veggieful Line, which launched in 2019 with Veggieful Veggie Bowls (2020 Product of the Year winner) and Veggieful Pocket Pies (2021 Product of the Year winner). Veggieful Riced Veggies are available now in the frozen aisle at major national retailers like Ralphs, Kroger and Jewel with a suggested price of $3.99.

Subscribe to Grocery Insight