Dietz & Watson Introduce Chicken and Veggie Blends

Dietz & Watson knows that many consumers today are looking for ways to eat more plant-based foods, yet struggle with giving meat up altogether, so they are introducing Blends, a 50/50 blended sausage that features no antibiotics ever lean chicken and a medley of vegetables and quinoa. Packed with 10g of protein, each variety is casing- and gluten-free with no nitrates or nitrites.

Dietz & Watson Blends are available in three varieties: an Italian Style inspired by a classic Italian sausage sandwich with the savory flavors of roasted peppers, onions and mozzarella cheese; a Buffalo-style Spicy Cheddar, with a balance of a little spicy, a little cheesy and a little veggie; and a Tomato and Basil, inspired by classic Tuscan flavors that combines the subtle harmony of tomato, garlic and basil.

“Our research shows that consumers would like to see more blended protein products and their numbers will surely rise as these types of products become more readily available,” said Lauren Eni, VP Brand Strategy for Dietz & Watson. “We’re very excited about this launch and are confident of a great consumer reaction to the quality and flavor of Blends.”

Dietz & Watson Blends are available beginning in March 2021, and to create awareness and initiate trial, Dietz & Watson will utilize different in-store retail marketing and merchandising tactics, including: On-Shelf Point of Sale & Signage, Shelf Cards, Wobblers, Channel Strips, Circular Ad Blocks, eComm Imagery & Assets, Promotional Pricing & Program, Loyalty Card Offers/Digital Coupons and more.