Dole Announces FRUITIFY and Essentials Lines
In its next actionable step towards achieving the goals outlined in The Dole Promise, part of which commits to eliminating added sugar in all its products by 2025, Dole Packaged Foods today announced two new product lines: DOLE FRUITIFY and DOLE Essentials.
“We understand that today’s consumer seeks products that are not only good for their health and fit their lifestyle but also minimize environmental impact,” said Orzse Hodi, Vice President of Marketing, Americas. “We are committed to developing innovations that are better for people and the planet. DOLE FRUITIFY juice drinks and the DOLE Essentials line of DOLE FRUIT BOWLS deliver on both fronts, with simple, clean ingredients and responsible sourcing and packaging methods.”
DOLE FRUITIFY is the brand’s first line of tropical juice drinks crafted to deliver enhanced nutrition with functional ingredients like green tea and turmeric. Less than 100 calories per can, these beverages are 65 percent juice and contain no added sugar or high fructose corn syrup, are non-GMO and Kosher and provide an excellent source of Vitamin C to help support immunity.
- DOLEFRUITIFY® GLOW: Pineapple and mango juice with turmeric to shine from the inside out.
- DOLEFRUITIFY® REPLENISH: Pineapple juice and coconut water to refresh and hydrate.
- DOLEFRUITIFY® ENERGIZE: Pineapple juice with green tea extract to invigorate the senses.
FRUITIFY juices are available in single flavor four-packs on grocery store shelves nationwide.
Adding to the brand’s popular portfolio of FRUIT BOWLS, DOLE Essentials delivers a more sophisticated and functional snack option for consumers. Trend-forward and created with an adult’s palate in mind, DOLE Essentials are high in Vitamin C, gluten-free, non-GMO and contain no added sugar, preservatives or artificial flavors:
- Pineapple with Cucumber & Mint Natural Flavors: Refreshing and delicious pineapple chunks in 100 percent fruit juice blend with cucumber and mint natural flavors.
- Mandarin Oranges with Turmeric: Tangy and juicy mandarin oranges in a 100 percent fruit juice blend featuring pineapple juice with turmeric.
- Mixed Fruit with Green Tea Extract: Mixed fruit in a 100 percent fruit juice blend pairs perfectly with green tea providing 45mg of caffeine per serving.
DOLE Essentials are sold in packs of two 7 oz single serve bowls in BPA-free packaging.