November 4, 2025
Dollar General Corporation Announces Artificial Intelligence (AI) Optimization Leader
Dollar General Corporation announced the appointment of Travis Nixon to the newly-established position of senior vice president of artificial intelligence (AI) optimization. Nixon will lead Dollar General’s business process management initiatives, applying AI to identify and drive chainwide optimization opportunities in areas such as merchandising, supply chain and store operations.
“At a time when our customers rely on us more than ever, we’re excited to welcome Travis and his transformative AI leadership to streamline operations and enhance the experience for Dollar General employees and customers,” shared Steve Deckard, Dollar General’s executive vice president of strategy and development. “This new role represents our commitment to driving innovation to unlock value in our operations, making us stronger now and in the future. With greater strategic integration of AI, we look forward to accelerating and expanding existing efforts to drive operational excellence, cost efficiency and customer-centric innovation.”
Nixon joins Dollar General with more than a decade of experience in AI and machine learning, most recently serving as Head of AI for Dropbox’s Security Division where he led its transformation into an AI-driven organization. He previously held leadership roles as Meta’s Head of Measurement and Understanding and Microsoft’s Chief Data Scientist for Financial Services. Additionally, Nixon has served on the SynerAI’s Board of Directors since 2020, shaping its AI strategy for stock market insights.
Nixon earned his Bachelor of Science in Economics from Brigham Young University and his Master of Business Administration from the University of Virginia.