Dollar General Introduces New True Living® Air Care Collection

Dollar General unveiled its newest collection under the True Living® private brand, an air care line featuring affordable, quality home fragrance products designed to help customers refresh their spaces within budget. Launching in stores nationwide this month, the new assortment includes more than 30 items including 8 oz. candles, candle two-packs, wax melts and air /fabric refresher sprays – each for $5 and less.

The True Living® air care line introduces 12 trend-forward scents inspired by customer feedback for comforting, clean and nature-inspired fragrances. From fresh floral, fruit and soft aromatics to warm, cozy blends, the assortment brings an elevated, fragrant experience to customers at exceptional value.

“Our customers want long-lasting fragrance options at price points that fit their everyday budgets. Our new True Living® air care line delivers on that desire with beautiful scents, thoughtful elevated packaging and in a variety of forms – all for $5 and under,” said Jenny O’Neill, vice president and division merchandise manager of cleaning, paper and pet at Dollar General. “We are proud to stand behind the quality of our products with our 100 percent satisfaction guarantee and are excited to bring additional affordability to the air care category.”

The new line reflects DG’s continued focus on offering customers private brand products at a value – developed with quality in mind while maintaining everyday low prices the retailer is known for. Scents include Papaya & Guava Flower, Whipped Vanilla Crème & Sugar, Tranquil Waters & Sea Salt, Mahogany Driftwood, Whipped Caramel & Bourbon, Passionfruit & Hibiscus, Watermelon Mint & Agave, White Oak & Musk, Dragon Fruit & Jasmine, Cherry Blossom, Apple Orchard, Rosewater & Hibiscus, Lavender Fields, Lemongrass Kiwi and Blue Water Lotus. As with most Dollar General private brand products, the True Living® air care collection comes with a 100 percent money-back guarantee.

The True Living® air care collection is available in more than 20,000 Dollar General stores across 48 states and available for myDG Delivery through the DG app and website.