November 7, 2023

Dollar General’s Chad Fox Named to Influentials List

Chad Fox, senior vice president and chief marketing officer at Dollar General (DG), has been named to the 2023 RIS Influentials: Top Movers and Shakers in Retail list. The list recognizes the top ten retail executives and solution providers who are developing and deploying cutting-edge technology to reshape retail.

With 25 years’ experience in brand strategy, marketing and media, Fox joined DG in 2019 and most recently led the transformation and evolution of DG Media Network, the company’s in-house retail media network. DGMN connects DG vendors with the hard-to-reach and hard-to-measure DG customers, providing access to first-party data, closed-loop measurement and timely reporting.

“By providing real-time data with trusted brands, DGMN innovations help brands better serve DG’s unique consumer base across more than 19,000 stores delivering more than two billion transactions annually in 48 states,” said Fox. “As an example, we are proud to be the first retailer to offer innovative solutions through Meta, allowing our advertisers to reach our customers across the Meta ecosystem via Facebook and Instagram News Feeds, Stories and Reels. DG’s mission is Serving Others and personalized marketing helps foster meaningful connections with our customers.”

Learn more about how Fox and team provide actionable insights and results here.

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