Eagle Foods Acquires Two Iconic General Mills Brands

Eagle Foods has completed its acquisition of the iconic Helper main meals and Suddenly Salad side businesses from General Mills, Inc. The acquisition, previously announced on May 25, 2022, signals Eagle’s latest move to further diversify its food platform to help families.

“Our investment in these two iconic brands signals an exciting and important next step in the continued growth of Eagle Foods,” said Bernard Kreilmann, Chief Executive Officer of Eagle Foods. “We plan to drive growth in convenient meal solutions by investing in the category and brands, providing more tasty, easy-to-prepare and affordable meal options for families.”

The acquisition creates three diversified food platforms within Eagle Foods focused on growing center store categories for retailers – snacks, baking and meals and sides. Eagle plans to continue investing in its growing snacks and milk business in parallel with this new investment.

“Eagle Foods has been successful in driving brand and category growth by investing in R&D, innovations, marketing and strong supply chain efficiencies,” added Kreilmann. “As the leader in the sweetened condensed milk category, we consistently drive sales and share growth by bringing new households into the category. We expect to do more of the same with Helper and Suddenly Salad.”