Eastside Distilling, which has been producing high-quality, craft spirits in Portland, OR, since 2008, announced this week Florida grocery giant Publix will sell Redneck Riviera Whiskey in 273 stores throughout the Sunshine State.
Select stores will begin carrying Redneck Riviera American blended whiskey immediately, with all 273 locations expected to have the product on the shelves by the end of January.
Redneck Riviera Whiskey is a collaboration between Eastside Distilling and John Rich, the multi-platinum country-music artist and one-half of the country superstar duo Big & Rich.
“We are very excited to be working with Publix’s in Florida and to continue to grow this great American brand,” Robert Manfredonia, President of Eastside Distilling, said. “We believe this exciting whiskey is a natural fit for the state of Florida. The addition of Publix to our national platform is key to solidifying our national distribution of Redneck Riviera, now available in 40 states nationwide.”
Along with continued roll-out of Redneck Riviera, this national distribution foundation paves the way for Eastside to distribute its other growing brands, including recently acquired Azuñia Tequila and its organic and luxury lineup, Hue-Hue Coffee Rum, and Burnside whiskeys and assorted bourbons, as part of its 2020 forward strategy.