Egglife Expands Egg-Based Innovation With Debut Of Protein-Packed Grab & Go And Power Pasta Products
Egglife Foods, Inc. is debuting two first-of-their-kind offerings that once again empower a flour-free future: egglife GRAB & GO and egglife POWER PASTA. These launches mark the brand’s first category expansion beyond its game-changing egg white wraps, building on its mission to harness the power of eggs to deliver unmatched nutrition and convenience through protein-packed, sneaky healthy staples.
“We’ve built a deeply engaged customer base during the past five years based solely on our game-changing line of egg white wraps—proof that consumers are craving clean, protein-forward foods that seamlessly fit into their busy lives,” said David Kroll, CEO of Egglife Foods. “Now, we’re expanding into new categories to deliver even more of what they love. With GRAB & GO and POWER PASTA, we’re taking everything we’ve learned and reimagining what the intersection of health & convenience can look like when you start with the power of eggs.”
- egglife GRAB & GO: The first innovation in the convenient GRAB & GO category is made with egglife’s signature egg white wraps and filled with premium meats and cheeses to deliver real food, real fast. With 13–16g of protein per package, these packable, on-the-go snacks are ideal for powering up when life doesn’t slow down. No prep required.
- Launching this month at select Kroger locations, egglife GRAB & GO is available in two flavors: Roasted Garlic + Herb egg white wrap with Uncured Pepperoni & Herb Cream Cheese and Everything Bagel egg white wrap with Roasted Turkey & Caramelized Onion Cream Cheese.
- egglife POWER PASTA: A first-of-its-kind refrigerated fresh pasta made with eggs instead of flour. With more than 19 g of protein and less than 4g of carbs, egglife POWER PASTA boasts twice the protein and 90 percent fewer carbs than traditional fresh pasta. It cooks in under three minutes, can be enjoyed in classic Italian dishes and Asian-inspired noodle bowls and delivers all of the satisfaction with none of the compromise.
- Launching this month at select Kroger locations, egglife POWER PASTA is available in four flavors: Original, Roasted Garlic, Spicy Chili and Sundried Tomato.
“Egglife was built on the belief that healthy eating shouldn’t mean giving up the foods you love. With egglife GRAB & GO and POWER PASTA, we’re bringing all-new products to shelves that deliver real nutrition, cleverly disguised as craveable classics, proving that better-for-you can also be seriously satisfying,” said Andrea Schwenk, Chief Marketing Officer at Egglife Foods. “These new innovations allow us to connect with consumers in fresh, exciting ways and continue pushing the boundaries of what egg-based innovation can be.”
Egglife launched in 2020 with a category-defining innovation: egglife egg white wraps. Made with 95 percent cage-free egg whites, it’s a high-protein, low-carb, gluten- and dairy-free alternative to traditional wraps with more than 11 g protein and less than 3 g carbs. What began as a bold idea has grown into a national movement, with products now available in more than 15,000 retail locations across North America.
Whether it’s a wrap, pasta or on-the-go snack, find egglife products chilling in the refrigerated section at retailers including Aldi, Whole Foods, Kroger, Target, Walmart, Sprouts and others.