Egglife Foods Named to Bain & Company’s 2025 Insurgent Brands List

Egglife Foods, Inc., leaders in modern nutrition who have harnessed the power of eggs to transform traditionally flour-based foods, has been named to Bain & Company’s 2025 Insurgent Brands List. The list identifies companies that are redefining growth in the fast-moving consumer goods (FMCG) sector.

Egglife Foods is one of only 14 new food brands on this year’s list, which combined have driven more than 27 percent of growth despite representing less than 1 percent of market share for their category. The protein innovator has achieved staggering growth, becoming the fastest-growing healthy wrap brand while delivering the second-highest dollar growth to the category. With its flagship innovation, egglife egg white wraps, the brand has delivered 30.1 percent growth year-to-date and expanded its footprint to 15,000+ retail locations.

“We are honored to be recognized by Bain & Company on this year’s Insurgent Brand List,” said Egglife CEO David Kroll. “Our incredible team has worked tirelessly to disrupt legacy flour-based foods with game-changing innovations that transform the way consumers think about protein-packed, low-carb options. egglife egg white wraps are just the beginning of our success story. We can’t wait for the next phase of growth, as consumers get the chance to experience our new, upcoming innovations: egglife POWER PASTA and egglife POWER WRAPS.”

Bain & Company defines insurgent brands as those that generate more than $25 million of annual revenue in tracked channels, have grown more than 10 times their category’s average growth rate in the past five years and maintained positive growth during the past two years.