December 1, 2020

Einstein Bros. Bagels Changes the Bagel Game for National Retailers with Newly-Launched Take & Toast Bagels

In response to consumer demand for Einstein Bros.® Bagels in their local grocery stores, the country’s favorite bagel shop is launching Take & Toast™ Bagels, bringing sleeves of their new thaw-and-sell bagels to retailers nationwide.

“Each year, billions of bagels are purchased in grocery stores across the country, and the overwhelming issue we heard was a lack of freshness,” said Ernie Mattin, Head of Consumer Packaged Goods for Einstein Bros. Bagels. “Combine that with the fact that more consumers are looking for breakfast options to enjoy without leaving their homes, and we know now is the time to bring Take & Toast Bagels to in-store bakery departments of grocery stores.”

Take & Toast Bagels are par-baked and designed to be finished at home in the consumer’s toaster or oven. Einstein Bros. Bagels’ Innovation Team has found this product format to be optimal for at home consumption, providing a hot and fresh tasting bagel. Take & Toast Bagels will be available in four fan-favorite flavors: Plain, Everything, Cinnamon Raisin and Asiago, with a suggested retail price of $4.99 per five-pack sleeve.

“This should be a win for retailers as they can benefit from the national name recognition of Einstein Bros. Bagels on a product line that requires no on-site preparation,” Mattin added. “It’s truly all the flavor with minimal labor.”

You can expect to see a growing presence of Einstein Bros. Bagels at in-store bakeries across the grocery, mass and club channels as the brand has seen growing demand for its famous bagels and shmears.

Retailers seeking more information on offering Take & Toast™ Bagels inside their stores can click here.

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