Enlightened Embraces Whimsical Ice Cream Flavors with Rebrand
Just in time for National Ice Cream Month, Enlightened, the feel-good dessert brand, aims to celebrate its indulgent flavors with a packaging rebrand and an expanding lineup of ice cream pints rolling out this summer.
Enlightened’s new look uses vibrant colors and whimsical illustrations to emphasize the abundant mix-ins and flavors while standing out on shelves. The first product lines to debut the design include ice cream pints and bars, Sundae Cones and Sugar-free Syrups.
“This new packaging design has been in the works for a while now, and we’re thrilled to finally release it,” Enlightened founder and CEO Michael Shoretz said. “The superior flavors and mix-ins in our desserts are what keep our fans coming back, so we chose to emphasize those aspects while maintaining a strong and identifiable look across all of our product lines.”
Along with the unveiling of a new packaging design, Enlightened expands its low-sugar ice cream pint lineup with four new light pints, including:
- Kookie Dough: Blue (yes, blue!) vanilla-flavored ice cream with chunks of chocolate chip cookie dough and chocolate sandwich cookie pieces;
- Chocolate P.B. Crunch: Rich chocolate ice cream with a thick peanut butter swirl and fudge-covered peanuts;
- Coffee Toffee: Coffee-flavored ice cream with with fudge-covered toffee pieces; and
- Chocolate Caramel Pecan Crunch: Chocolate ice cream with roasted pecan pieces and a caramel swirl.
“We love to push the boundaries with indulgence and nutrition to make you question how something so delicious could be so low in sugar, and I think we accomplished that with these new flavors,” Shoretz said.
Shoppers can purchase Enlightened’s new ice cream flavors in grocery stores nationwide and online now.