Ferrero Rocher Chocolate Bar Teams with StoryGraph for ‘Reading is a Treat’ Challenge
Luxury chocolatier Rocher is collaborating with book tracking platform The StoryGraph to launch the “Reading is a Treat” challenge through the month of September, inviting US readers to discover new books and receive a complimentary new chocolate bar.
The Ferrero Rocher reading challenge was created in celebration of the brand’s newest chocolate bar flavor, Dark Hazelnut and Crunchy Salted Caramel, which features crunchy hazelnut pieces and caramel with a touch of salt wrapped in a fine dark chocolate shell containing 55 percent cocoa. The Ferrero Rocher “Reading is a Treat” challenge allows participants to discover new books and track their reading progress. Once readers complete the challenge – which includes curated, fall-inspired reading prompts that pair perfectly with Ferrero Rocher decadent chocolate – they will receive a complimentary Ferrero Rocher chocolate bar while supplies last and on a first come, first served basis.
“Ferrero Rocher has always encouraged celebrating the moment from cozy evenings connecting with others to precious opportunities for self-indulgence,” said Robert Hoover, Vice President of Marketing, Ferrero Premium Chocolate. “By celebrating readers, we’re encouraging them to take their solo indulgent moments to the next level with a new luxurious chocolate bar and a good book – the perfect combination.”
During fall’s gathering season, people often prioritize their time and energy on celebrating and caring for others—so making enough time for themselves is a habit that can be difficult to develop. That’s why the Ferrero Rocher “Reading is a Treat” challenge rewards readers for taking some time to show up for and celebrate themselves. Made with carefully selected ingredients and wrapped with the brand’s signature gold foil, Ferrero Rocher chocolate bars are perfect for solo indulgences or holiday gifts.
“Partnering with Ferrero Rocher on the “Reading is a Treat” challenge is exciting for us at The StoryGraph. We’re all about helping readers find their next perfect book and pairing that with a Ferrero Rocher chocolate bar sounds like a fantastic recipe for quality me-time,” said Nadia Odunayo, Founder and CEO of The StoryGraph.
To join the Ferrero Rocher “Reading is a Treat” Challenge, readers can simply visit “Reading is a Treat” challenge between Sept. 5 and Oct 5. and opt into the challenge to read for chocolate bars while supplies last. All rules and regulations can be found at ferrerorocherreadingisatreat.com.
The NEW Ferrero Rocher Dark Hazelnut and Crunchy Salted Caramel is available now at retailers nationwide.