Fetch Rewards, the app that helps shoppers save on purchases of groceries and other household essentials, announced today that it has hired David Berk to be its Chief Technology Officer. A tech industry veteran, Berk will focus on setting and executing the technical vision for Fetch as it further expands its user base and fosters its relationships with the world’s largest consumer companies.
“David has deep expertise in scaling technology platforms, and he will be a great asset to Fetch as we look to engage with our ever-expanding user base. I’m excited by his forward thinking and concepts related to making Fetch a world class platform for consumers and our brand partners,” said Wes Schroll, Founder and CEO of Fetch Rewards.
Berk, 48, joins Fetch from Shipt where he led the grocery delivery company as Chief Technology Officer. Shipt was acquired by Target in 2018 where it now powers same day delivery efforts nationwide. Prior to Shipt, Berk helped launch Spotlight Search at Apple, the world’s second largest search engine used by more than 400 million iOS and MacOS users daily. Much of the initial technology was developed at Topsy Labs, acquired by Apple in 2013, where Berk served as Vice President, Operations.
“I was drawn to Fetch for many reasons, primary among them was the company’s having already achieved fantastic growth and product-market fit,” said Berk. “Helping people save money and delivering millions of tiny, joyful experiences while building world class technology is an amazing opportunity.”
In the first four months of this year, Fetch Rewards has already delivered more than $21 million in savings to consumers who have scanned more than 130 million receipts on the app. The company anticipates increased use and is developing ways to advocate for consumers adjusting to new economic realities. Fetch works with hundreds of leading brands from such companies as Kraft Heinz, Unilever, MillerCoors, Pepsi and Abbott Nutrition.