March 6, 2024

Fine Choice Foods Springs into US Marketplace, Rolls into Retail Locations Nationwide

Fine Choice Foods, a leading producer of Asian-inspired foods throughout North America, recently announced its line of fresh SUMM! branded products are now available to customers in the deli sections of grocery stores throughout the United States – including Safeway, Albertsons, Shaw’s, D&W Fresh Market, Family Fare, Family Fresh Market, Martin’s Super Markets and Fresh Thyme – with more on the way. In addition, while SUMM! products have been available at US club stores for more than 15 years, the SUMM! retail packs are also now accessible via HelloFresh, the world’s leading meal kit delivery service.

Founded as a small, family-owned store employing three people in Vancouver, BC, Fine Choice Foods is a market-leading producer of high-quality, fresh Asian-inspired foods specializing in spring rolls, gyoza dumplings and the original apple pie roll under the SUMM! brand.

“Our expansion into the US retail market is a significant milestone as part of our long-term plan for growth,” said Jason Longden, CEO of Fine Choice Foods. “We’re fulfilling the demands of our existing customers while also on track to win over hearts and palates across the United States, redefining a true spring roll experience by offering a light, crispy delicacy that will make egg rolls a thing of the past.”

Following the rebranding of its SUMM! line of products in 2022, Fine Choice Foods opened a second state-of-the-art facility to support the company’s continued growth strategy with existing customers while developing new relationships with national retailers throughout the United States.

“We take immense pride in curating high-quality, fresh products – available in the deli section as opposed to the freezer aisle – all focused on the rich flavors of Asian cuisine,” said Emily Tang, Chief Innovation Officer at Fine Choice Foods. “Bringing SUMM! products to the forefront of US retailers is not just a business achievement but a chance to share our passion and culture with all of our neighbors across the border.

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