Honeybear Brands, a leading grower, packer, shipper and developer of premium apples, will be releasing the first First Kiss apple of the season into retailers’ hands and shoppers’ carts this month. First Kiss is produced in Minnesota and has quickly become a fan favorite since it was introduced in 2021.
“As with any new variety, it takes a while to increase volume. We’re excited to see a much larger supply of First Kiss this season. While it sells out every year, we’re hopeful that more apples mean more shoppers get to enjoy this tasty variety,” said Don Roper, VP of Sales and Marketing, Honeybear Brands. “It will be available Aug. 28 providing retailers with an opportunity to kick off fresh apple season and drive sales a few weeks earlier than some of the other key varieties.”
Bright and sassy, this tangy apple was developed through University of Minnesota’s apple breeding program and is a result of crossing Honeycrisp with an early ripening apple (AA-44). The variety has the juicy full flavor of a Honeycrisp with a refreshing tartness.
Consumers who appreciate a tangy apple will be head over heels for this apple. Moreover, the branding has a 70s playful vibe, reminiscent of a carefree era. Bright pink boxes with smacking red lips make an impressive and inviting display in the produce department.
“We took the opportunity to have some fun with this brand,” said Kristi Harris, Honeybear Brands brand manager. “Perhaps it triggers a fond memory of a first kiss or a coming of age story that everybody can relate to.”
To learn more about First Kiss visit Honeybear Brands.