Fit Butters Adds Some Yabba Dabba Doo! To The Nut Butter Aisle

Fit Butters, known for its premium and decadent nut butters that satisfy sweet tooth cravings, worked with the masterminds at Post Consumer Brands to come up with something “cereasly” delicious. Fruity and Cocoa PEBBLES cereals have been making mornings fun for kids and kids-at-heart for more than 50 years and now, Fit Butters is welcoming Fred and Barney to the nut butter aisle. Officially licensed from Warner Bros. Discovery Global Consumer Products.

It’s never nuts to combine two individually delicious products to create a rock-solid partnership. Fit Butters’ creamy cashew nut butter paired with PEBBLES cereal is nostalgic and delivers dino-mite flavors. With seven grams of complete protein per serving, Fit Butters x PEBBLES™ is made with premium whey protein and coconut oil to provide healthy fats and a decadent, low-sugar nut butter. Perfect with fruit, rice cakes, pancakes or straight from the spoon, Fit Butters x Fruity PEBBLES bursts with citrus and berry flavors, while chocolate lovers will go cocoa for the rich blend of cocoa and vanilla in Fit Butters x Cocoa PEBBLES.

“I grew up on Fruity and Cocoa PEBBLES,” said Ryan Bucki, Co-Founder and CEO of Fit Butters. “To be able to partner with Post Consumer Brands and combine the iconic PEBBLES™ flavors with the nutritional and functional benefits of Fit Butters as the category’s first authentic licensed product is truly a special feeling.”

“We’re thrilled to extend PEBBLES™ cereals iconic flavors to a new category,” said Leah Broeders, Head of Licensing at Post. “Fit Butters’ innovative approach to nut butters aligns perfectly with the fun and playful spirit of PEBBLES, making this collaboration a great way for fans to enjoy their favorite cereal in a new, exciting format.”

Fit Butters x PEBBLES is available at Publix, Hy-Vee and Lunds & Byerlys and online at FitButters, Amazon and TikTok Shop. To learn more about Fit Butters, click here.