Flashfood, a digital marketplace that connects consumers to heavily discounted food nearing its best-by date, today announced the addition of Nicholas Bertram to the leadership team in a newly created position of president and chief operating officer.
Bertram’s appointment comes on the heels of a historic year for Flashfood. The company has successfully diverted more than 65 million pounds of food from landfills – a milestone achieved following the company’s rapid expansion to more than 1,550 grocery stores across North America. In addition to providing consumers and retailers with a simple solution to reduce food waste, Flashfood has also saved shoppers more than $150 million on grocery bills during a time when food costs are rising more than 11 percent.
Bertram joins the company with more than 20 years of experience in the retail industry where he has dedicated his career to achieving sustainability, innovation and growth for companies including Jewel-Osco, Walmart and most recently as president of The GIANT Company, an Ahold Delhaize brand.
During Bertram’s tenure at The GIANT Company, the retailer saw historic growth through acquisitions, new formats, market expansion, as well as exponential growth of digital engagement and eCommerce sales. Even greater than the commercial success was the impact Bertram had on its purpose-led culture.
“Nick brings an unprecedented level of first-hand leadership experience with some of the biggest names in the retail sector,” said Flashfood Founder and CEO, Josh Domingues. “His vision and successes around sustainable retailing align perfectly with our company’s mission to reduce food that is wasted throughout the retail sector. Nick has seen how the level of waste experienced by grocers represents billions of dollars in lost revenue and understands the massive impact this also has on our planet. More importantly, he understands how this food could have helped families which is a shared passion he brings to Flashfood that will help fuel our next phase of growth.”
As the new President and COO of Flashfood, Bertram will accelerate Flashfood’s growth, working closely with Domingues and internal department leaders to further develop capabilities and innovation that impacts the connected problems of food insecurity and food waste.
“I have never been more excited about the collective impact the food industry, sustainability-minded investors and technology companies like Flashfood can have on our future,” said Bertram. “Josh and the rest of the board of directors have given me an amazing opportunity to join at this stage, with such a talented team and unique product. Together with its retail partners, Flashfood is already making huge inroads in reducing food waste while helping consumers save money – and now is the right time to accelerate this bold work.”
The Flashfood app enables consumers to browse deals – directly from their phone – as a way to save up to 50 percent off high-quality items nearing their best-by date, such as meats, dairy, seafood, fresh fruits and vegetables, bakery items and more. Shoppers conveniently browse and buy discounted food items directly through the Flashfood app on their mobile phone and then simply pick up their order from the Flashfood Zone located inside their participating store
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