April 18, 2024

Flashfood Reaches Milestone of 100 Million Pounds Diverted from Landfill and Announces B Corp Certification

Flashfood announced a major milestone on the path to eliminating retail food waste: 100 million pounds of food diverted from landfills to dinner tables across North America, equivalent to more than 83 million meals and more than $250 million dollars saved on groceries. This double-sided impact highlights the win-win nature of the Flashfood marketplace: Flashfood is both more sustainable and more affordable. The planet wins, shoppers win, families win.

Flashfood is also now a Certified B Corporation, joining a global community of businesses that meet high standards of social and environmental impact. Read more about Flashfood’s choice to pursue B Corporation Certification on the company’s website.

Flashfood launched its first store in February 2017 and announced the 50 million pound milestone in the fall of 2022, doubling that impact less than 18 months later.

These company milestones are a moment of celebration after 12 months preparing the internal infrastructure, security and technology architecture for rapid growth. The company kicked off 2024 with a flurry, announcing the appointments of CEO Nicholas Bertram, Chief Customer Officer Jordan Schenck and Head of Data & Analytics Rosie Poultney, as well introducing a completely new visual identity including new branding, logo, colorway and more.

In March of 2024, Flashfood announced a partnership with The Save Mart Companies, a California-based grocer operating 194 stores under the banners of Save Mart, Lucky and FoodMaxx in California and Western Nevada. The launch marked Flashfood’s first large-scale arrival to the Bay Area and an important partnership for food waste in an area with high costs of living and high rates of food waste.



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