Florida Crystals Makes Shopping for Recipe Ingredients More Convenient through “Sweet Partnership with Chicory”
Florida Crystals— the only organic raw cane sugar made from sugarcane sustainably grown and milled in the U.S. – is excited to announce the launch of a recipe activation partnership with leading digital shopper marketing platform, Chicory, to make shopping for quality ingredients more convenient. Consumers are now able to purchase all ingredients needed for any recipe featured on the Florida Crystals website from their preferred retailer in a few simple steps using Chicory’s shoppable technology.
“We’re passionate about better-for-you ingredients that are minimally processed, traceable and trustworthy – and with this partnership, our products will be more accessible than ever,” said Paula Summers, ASR Group Vice President, Marketing. “As one of the only organic raw cane sugars sold in large retailers, we recognize that organic, non-GMO and vegan ingredients can be challenging for consumers to find within a store. Now, conscious bakers can purchase their favorite recipe ingredients and Florida Crystals products with one click, directly from the recipe itself.”
With the Chicory partnership, each recipe on Florida Crystals’ website will include a ‘Get Ingredients’ button that allows shoppers to click, enter their zip code, select the retailer of their choosing and order the ingredients needed for the recipe. Those items are then automatically added to a digital cart on the website of the selected retailer.
Chicory’s Recipe Activation technology powers more than 5.4 million digital recipes on more than 1,500 food-centric websites, including publishers and brand sites like Delish, Taste of Home and now Florida Crystals.
“We’re so pleased to partner with Florida Crystals and make recipes shoppable on their site,” said Yuni Sameshima, CEO and Co-Founder, Chicory. “Through Chicory’s Recipe Activation solution, consumers are now 10x more likely to send products to retailer baskets through Florida Crystals’ recipes. That’s because grocery shoppers are usually shopping for collections of items with meals in mind, rather than individual items, and recipes provide the perfect context to enable them to do just that. By harnessing the power of recipes, we’ve streamlined the shopping experience, making cooking – and baking – turn-key.”
Florida Crystals products offer pure sweetness that consumers can feel good about with every bite, because they are Non-GMO Project verified, vegan, kosher and sustainably grown in the U.S. From the rotational crop program in which nature-loving farmers alternate sugarcane with other foods like rice and vegetables to naturally restore the soil, to its barn owl program that helps control pests, the brand prides itself on sustainable, environmentally friendly practices, full-transparency and high, consistent quality.
Florida Crystals is available in retailers across the United States and on Amazon. For recipes, baking tips, product information and so much more, visit FloridaCrystals.com.