February 11, 2022

Flower Power Coffee Company Hires New VP of Grocery

Flower Power Coffee Company has welcomed Kathy Collins to the management team as Vice President of Grocery, blending her deep experience in supermarket retailing with her intimate professional knowledge of the coffee segment.

Collins brings management, merchandising and buyer experience from supermarket chains such as Finast, First National, Edwards, Ahold/Stop and Shop which included in-store presence for Starbucks and Dunkin Donuts. During her 36 years at Ahold, Collins worked her way up from working in a single store to become District Manager, before taking on additional responsibilities as Director of Operations, Merchandising and Special Projects. Beyond that, Collins’s experience as VP of Sales at Barrie House Coffee & Tea overseeing grocery and private label sales makes her uniquely qualified to lead Flower Power’s expansion into the rapidly growing grocery channel.

Collins explained, “With Flower Power’s market leadership as the first CBD coffee delivering a truly premium taste experience with a consistent 25 mg of lab-tested CBD in each brewed cup, there are huge opportunities for grocery businesses to open up to the growing and highly profitable CBD Coffee and functional beverage trend.”

Asked for comment, Chuck Siegel, CEO of Flower Power Coffee explained, “Major retailers are eager to offer CBD. They’re looking for products that actually live up to their promises and won’t disappoint their customers. As the only company with test results proving accurate delivery to the brewed cup, we are thrilled to introduce our products to the grocery channel.” Siegel went on to say, “With her deep experience working with national grocery chains and large private label brands, I am thrilled to have Kathy lead this exciting new channel for us.”

Subscribe to Grocery Insight