Food Lion Awarded for Customer Loyalty Program and Customer Experience Strategy

In recognition of its programs offering shoppers innovative ways to save money, Food Lion received two Best in Class Awards for its customer loyalty program and customer experience strategy at the national 2019 Loyalty360 Expo. The awards recognize industry leaders across several categories around building trusting relationships with their consumers in a proactive, meaningful and measurable way.

The awards recognized Food Lion’s MVP Customer Rewards Program, its innovative Shop & Earn personalized monthly rewards program and overall customer experience strategy. The Loyalty360 winners were awarded in nine categories, each representing a key facet of a brand’s customer loyalty focus.

Food Lion’s MVP Customer Rewards Program offers consumers personalized offers every month based on their shopping history and delivered to customers in the way they prefer to redeem their coupons. Shop & Earn offers consumers options to save based on their specific purchases, fueling program with nearly endless savings opportunities. The more consumers buy the items they needs, the more they can save. The success of both these programs is based on Food Lion’s overall customer experience strategy.

“At Food Lion, we are dedicated to saving our consumers money through our great everyday low prices, weekly Hot Sale items and personalized loyalty programs that enhance their shopping experiences,” said Neil Norman, director of customer loyalty for Food Lion. “We’re committed to offering our loyal consumers unique and innovative loyalty programs that put our shoppers in charge of their savings and allow them to easily get more of what they need to nourish their families.”

This marks the second time this year Food Lion has received national recognition from Loyalty360. Earlier this year, Food Lion received a Platinum Award at the spring of Loyaty360 awards in social impact for integrating customer loyalty with its Food Lion hunger-relief initiative. Food Lion’s loyalty program design was also given the Silver Award and received top honors for the best Loyalty Programs of the Year.