Fresh & Easy Neighborhood Market is now offering products under the Wild Oats brand at all of its locations. Fresh & Easy, based out of El Segundo, Calif., has 167 stores across California, Arizona and Nevada.
This move has been expected by industry observers since Yucaipa Cos. acquired Fresh & Easy from Tesco in late 2013 and hired Jim Keyes as president and CEO.Keyes and Yucaipa own the Wild Oats name through a partnership agreement.
The Wild Oats product offering will include some dairy items, including cage-free eggs, four types of organic milk and three types of mozzarella cheese.
“We’re excited to be bringing back Wild Oats to make ‘better for you’ products more available and affordable for our customers,” said company officials.
Representatives said Fresh & Easy plans to continue to offer Fresh & Easy-brand product lines while introducing additional Wild Oats products.