Fresh Del Monte Produce Announces New CMO

Fresh Del Monte Produce announced this week that Elana Gold has been named VP and CMO.

In this role, Gold leads Fresh Del Monte’s global marketing functions, executing global, regional and local marketing strategies aimed at delivering long-term and sustainable business growth. She will report to Fresh Del Monte Produce’s President and COO, Youssef Zakharia.

Gold brings more than 25 years in building strategies, organizations and capabilities for top global companies and brands, including Abbot, Novartis, PepsiCo, Sabra Foods and Yum! Brands, among others. Most recently, she served as Chief Commercial Officer at Before Brands, a VC-backed start-up, where she helped to develop and launch a new category of the most advanced childhood nutritional products to reduce food allergy development risk in children. Prior to joining Before Brands, Elana served as Divisional Vice President of Marketing for Abbot Nutrition International. Under her leadership, the company launched a blockbuster infant formula brand into China and significantly grew both the infant and adult nutrition categories with innovation and communication strategies.

“I am excited for Elana to bring her vast experience, creativity and talent to the Fresh Del Monte Produce family,” said Zakharia. “As we continue our road map to achieve our 5-year strategic objectives, including, to become a consumer-driven company, it is clear that we need to build upon the great equity in our brands. Elana is just the right person to ensure we carry this through.”