Fresh Express Kicks Off Football Season with Inaugural Healthy Game Day Promotion

Fresh Express^®, a brand leader in value-added salads, is kicking off its first-ever Healthy Game Day promotion to help sports fans everywhere create a winning game day spread. As part of the online and social promotion celebrating better-for-you versions of beloved game day recipes, consumers are invited to enter a contest for the chance to win a range of prizes.

Fresh Express offers more than 100 varieties of innovative and healthy salads, including fresh, leafy greens, as well as premium, chef-crafted salad kits, such as the Mexican Style Chopped Kit and Kickin’ Bacon Ranch Chopped Kit. The brand’s website also offers more than 330 online recipes, including a variety of recipes perfect for any tailgate or homegate celebration, such as a Game Day Taco Dip, Cowboy Caviar Dip, Game Day BLT Caesar Cups and Kickin’ Oven Baked Beef Sliders.

“Whether cheering on your favorite team at home or in-person, food is a key component of the celebratory game day experience,” said Robin Bell, Marketing Manager at Fresh Express. “We hope this promotion inspires fans to enjoy healthier versions of their favorite game day finger foods, snacks, dips and more using our lineup of fresh, delicious and versatile salad products.”

From Aug. 21 until Sept. 10, Fresh Express will share unique game day recipes on its social channels and encourage consumers to submit a photo of their winning game day recipes with the hashtag #HealthyGameDay for a chance to win prizes.

At the end of the three-week promotion, Fresh Express will randomly select three winners to win a game day grand prize worth more than $1,000, including a portable propane gas grill, Fresh Express product coupons, kitchen tools and gear and more.

Fresh Express salad blends and kits are available in the refrigerated produce department at local grocery stores, with a suggested retail price of $3.99. Learn more about Fresh Express at www.freshexpress.com.