Fresh Express, a brand leader in value-added salads, announced four new flavors across its popular salad kit lines: Bacon Thousand Island and Kickin’ Bacon Ranch Chopped Salad Kits and Italian Balsamic and Spinach & Bacon Salad Kits.
“Throughout the past year, we’ve seen that consumers are increasingly looking to add convenience and flavor to their at-home meals, without sacrificing quality,” said Fabian Pereira, Vice President of Marketing and Innovation at Fresh Express. “Our new salad kits combine premium ingredients like honey butter cornbread crisps and smoked bacon with fresh, crisp lettuce and vegetables to make it easy for consumers to enjoy a chef-crafted and nutritious meal with minimal time spent in the kitchen.”
The increased consumer demand has also driven strong growth for the value-added salad (VAS) category. The VAS Kits category continues to grow and remains an important segment in Total VAS, with a 37 percent share. In 2020, VAS Kits were up 16.1 percent, while Total VAS was up 12.2 percent and Total Chopped Kits were up 21.8 percent.
Fresh Express Bacon Thousand Island and Kickin’ Bacon Ranch Chopped Kits and Spinach & Bacon and Italian Balsamic Salad Kits are available now in the refrigerated produce department at retailers nationwide, including Albertsons, Safeway, Hannaford, Food Lion and Harris Teeter, with a suggested retail price of $3.69. For more information about Fresh Express, including products and recipes, click here.