Frutta Bowls, a superfoods cafe franchise and WOWorks brand, has expanded its grocery store-within-store locations with multi-unit franchisee partners Curtis High and Jordan Rideout. The pair recently opened the brand’s first franchisee-owned Frutta Bowls restaurant in a grocery store in Doylestown, PA.
High and Rideout are owners of eight Saladworks locations throughout Pennsylvania and Delaware. While High had a restaurant business background working with Yum! Brands, Rideout worked for Home Depot as a store manager for 10 years. They came together in 2007 to purchase three Saladworks franchise agreements. As they saw success with their restaurants, they spent the next several years acquiring and opening more Saladworks locations in their region. Today, they have five restaurants in central Pennsylvania and two in Delaware. This is the duo’s first Frutta Bowls restaurant and first store-within-a-store grocery location.
“When we reviewed and visited Frutta Bowls restaurants after WOWorks’ acquisition, we immediately saw how their menu of fresh smoothies, bowls and bites appeal to young people and families who are trying to find healthy and convenient meals that also taste great,” said Rideout. “We were especially attracted to the possibility of co-branding Frutta Bowls and Saladworks restaurants. If this Frutta Bowls location does well, we intend on co-branding all our existing Saladworks locations with Frutta Bowls restaurants.”
The Frutta Bowls grocery store location in Doylestown, PA, is expected to create 10-15 jobs. To open this Frutta Bowls store-within-a-store location, WOWorks facilitated several interviews between the partners with the grocery store chain executives and coordinated walk-throughs in the franchisees’ stand-alone restaurants. With attractive back-end efficiencies; a quicker timeline to build out and open; and menu options that cover all dayparts, High and Rideout are hoping they will be able to forge a positive relationship with the grocery company to open several more locations with the chain.
“We are happy to welcome Curtis High and Jordan Rideout to the Frutta Bowls family,” said Kelly Roddy, CEO of WOWorks. “Our grocery store and co-branding restaurant model is helping our franchisee network expand in non-traditional verticals and increase revenue with their existing WOWorks’ restaurant investment. Co-branding allows franchisees to open multiple restaurant brands together, tap into several dayparts and enjoy greater efficiencies due to shared back-end operations and equipment.”
WOWorks is actively seeking qualified franchise partners interested in multi-unit and single-unit ownership, preferably individuals with business experience and/or franchise experience and a passion for serving guests.