General Assembly Pizza Available at 59 Sobeys Stores Across Ontario

General Assembly Holdings Limited, a premium consumer packaged goods brand focused on pizzas, announces that its par-baked, naturally leavened frozen pizzas are now available at 59 Sobeys stores across Ontario.

“Today’s news brings GA Pizzas to 59 Sobeys’ stores in Ontario. In the months ahead, we hope to expand the availability of our products in stores,” said Ali Khan Lalani, Founder and CEO of GA Pizza. “In the first quarter we made significant progress towards our goal of finishing the year at more than 400 wholesale retail doors across Canada. The company’s products are resonating with consumers, and this is quickly leading to strong initial retail sell-in. We plan to update investors throughout the year on progress towards our 2022 goals.”

GA Pizza has been rapidly scaling its wholesale frozen pizza channel in response to strong retailer demand, supported by a distribution agreement with UNFI Canada and retail broker Propel Natural Brands. This new distribution at Sobeys builds on the brand’s promising early performance with multiple retailers, since introducing a wholesale channel in mid-2021. The company’s pizzas are now available in more than 350 retail doors and GA Pizza expects to finish 2022 at more than 400 retail doors as announced in its corporate update issued on Feb. 7, 2022.

For a complete list of retailers carrying GA Pizza, including 59 Sobeys stores, visit GA Pizza.