Genius Gourmet Announces Partnership with Makers of SKIPPY Peanut Butter
Genius Gourmet, creator of “Deliciously Smart Protein Snacks, has announced a partnership with the makers of SKIPPY peanut butter. They also launched their first protein bar bringing the flavor inspiration of SKIPPY brand’s iconic peanut butter: the Genius Gourmet SKIPPY Inspired Protein Nut Roll with 0 grams of added sugar.
“SKIPPY Peanut Butter has been a beloved brand for more than 90 years, which makes this partnership an incredible opportunity for growth,” said Pete Vas Dias, President of Genius Gourmet. “Bringing the flavor of SKIPPY Peanut Butter into our protein snacks with their name prominently displayed on the front of our products will add to our shelf appeal and dramatically improve our sales and distribution points.”
SKIPPY Inspired Protein Nut Roll (10-count packages)
- Go nuts for the taste: perfect fusion of gooey caramel, salted roasted peanuts and a delicious peanut butter flavored core that tastes like SKIPPY peanut butter.
- How it rolls: 210 calories, 11 grams of protein, 6 grams of fiber, 2g total sugar & 0 grams of added sugar per nut roll.
- Satisfy cravings: tastes like a candy bar but without the added sugar.
Genius Gourmet has a variety of products in development with the SKIPPY brand in 2025, which will give more options to anyone who enjoys quality protein snacks: athletes looking to power up pre- or post-workout and families and individuals who want to snack at home and on the go.
“We are thrilled to introduce one of America’s most iconic peanut butter brands to the ever-growing protein snack category,” said Kelsey Tynan, senior brand manager of the SKIPPY brand. “SKIPPY Inspired Protein Nut Rolls make the perfect snack and we are excited to collaborate with the team at Genius Gourmet on this tasty new venture.”
To order or to learn about wholesale opportunities, visit Genius Gourmet.