GIANT Choice Rewards Launches Chainwide

GIANT Food Stores announced the newly available GIANT Choice Rewards at all stores, giving consumers a way to increase their savings through personalized offers on products they already buy. An enhancement to GIANT’s previous Gas Extra Rewards program, Choice Rewards brings customized savings and rewards right to the consumers’ fingertips with the GIANT or MARTINS’s mobile app. 

“When we designed GIANT Choice Rewards, we did with today’s families in mind,” said Matt Simon, CMO. “We know no two families are the same so no loyalty experience should be either. Our new program is easy to use and gives consumers more of what they’ve been asking for while providing us with a new way to meet their evolving needs, helping us deliver a truly unique consumer experience.”

GIANT’S loyalty program has been integral component of its business since 2000, but the company saw an opportunity to deepen its connection with its consumers through a more flexible program. By leveraging smart phone technology, the company is able to provide relevant rewards to its participating consumers.

“The chainwide rollout comes after the program’s pilot this summer generated excitement over the new rewards and the program’s flexibility among participants in the test market.

“We’re always looking for ways to use technology to give our consumers a better shopping experience,” said Simon. “Following the positive feedback, we received from our associates and consumers during the pilot, we’re excited to introduce the expanded program to all of our consumers, offering them to freedom to choose the reward that matters most to them and additional ways to be rewarded, just in time for the holiday season.”

Through GIANT Choice Rewards, consumers will be able to earn points through personalized “bonus earn” offers in addition to being able to continue earning points on qualifying purchases at the rate of one point for every dollar spent as they do today.

When it comes time to redeem points, consumers can choose from among new offers such as converting points to dollars to save directly on groceries, leading to discounted or free products. They may continue to redeem for discount on gas, enjoying 10 cents off each gallon for every 100 points earned up to free gas.

In the mobile app, consumers can easily track their earning progress while managing their points and rewards. Points earned expire on the last day of the month following the month in which they were earned. In addition to viewing their personalized offers and rewards earnings on the app, consumers can load digital coupons, activate Deli Order Ahead, or place a grocery order with GIANT DIRECT.