Giant Eagle Invests $25 Million to Lower Prices on Produce Items

Giant Eagle today announced a 20 percent average price reduction on more than 200 produce items across its Giant Eagle and Market District locations, offering customers an estimated $25 million in annual savings. Its New Low Price initiative will include many of the most popular items in the produce department as Giant Eagle aims to provide affordable access to high-quality fresh food in the face of continued high grocery costs across the neighborhoods it serves.

“Today’s announcement reflects our unwavering commitment to delivering quality, variety and value to our customers and communities,” said Brian Ferrier, Senior Vice President of Merchandising at Giant Eagle. “By significantly reducing prices on more than 200 produce items, we’re not just offering savings – we’re investing in everyday value. In these challenging economic times, we’re proud to make the fresh, quality produce we stock daily more affordable and we believe these savings will make a real difference in people’s lives.”

With food prices remaining elevated throughout 2024, this latest price reduction effort from Giant

Eagle is intended to help customers realize long-term, meaningful value in a fresh department that customers and their families prioritize. According to the Food Industry Association’s 2023 Power of Produce report, 58 percent of Americans say they eat fresh produce at least four to five days a week. These long-term price reductions play a critical role in how Giant Eagle plans to deliver value to customers. As industry factors may cause the shelf prices of these and other items to change in the future, the investment Giant Eagle has made into lowering these prices will remain. Other price-focused initiatives include the continuation of strong weekly sales and unique one-day and three-day sales, the retailer’s seasonally focused Deals for Days discounted prices and personalized savings through the myPerks loyalty program.